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Avon Products (AVP) has broken through key resistance at $33, hence I'm removing my hold on the company's shares, first recommended on May 6, 2009 at a price of $23.12. If you bought in May, you're up about 50%.

Still, it should be noted that this is probably the last opportunity to buy Avon shares and earn an outsized gain during the current economic expansion, as a $50-55 top for AVP is seen.

The rest of the world is going to help U.S. consumer product manufacturers next year. Look for international growth to push the likes of Colgate-Palmolive (CL), Avon (AVP) and Clorox (CLX) higher in 2010, according to Fitch Ratings. In an interview with Reuters, a director gave the Fitch's outlook for consumer goods.

The household and personal care segments increased revenue every year from 2003 to 2008. So, 2009 was but a bump in the road. Even in a recession, you need toilet paper and shampoo, so expect the spending to come back.

Stocks suffered a scary drop on Friday. It was fitting, in a sense, since it was the day before Halloween. In fact, as this Closing Bell piece noted, there were more tricks than treats to be had on Wall Street.

There are always equities bucking the trend, however. The Estee Lauder Companies (NYSE: EL) was one of them. Bullish buyers loved the beauty company's fiscal Q1 earnings release. As has been the case with many reports, the top line wasn't the fun part of the document: Estee Lauder saw a decrease of 2.7% for adjusted revenues. Here's the item of interest: net income after charges was 85 cents per share, more than three times what was made in the comparable frame.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aflac Inc. (NYSE: AFL) reported strong Q3 results, declared a dividend, and offered guidance for Q4.
• Avon Products Inc. (NYSE: AVP) Q3 earnings slumped and revenue was hurt by currency translations.
• BP (NYSE: BP) shares leaped higher after it reported better-than-expected quarterly earnings.
• Daimler AG (NYSE: DAI) reported that it returned to profitability in Q3 but warned of decreasing revenue.
• General Dynamics Corp. (NYSE: GD) Q3 earnings beat expectations and it lifted its earnings outlook.
• Hershey Co. (NYSE: HSY) posted strong Q3 earnings and expects full-year earnings ahead of forecasts.

Avon Products (NYSE: AVP) had a difficult third quarter. Currency translations helped to drive a 4% decrease in net revenue. Excluding that effect, sales were up 7%. Net income decreased a big 31% to 36 cents per share.

However, according to Reuters, adjusted earnings of 42 cents per share beat analyst projections by two pennies. Such news didn't seem to matter to the market. At the time of this writing, Avon was down 1.9% on significant volume.

Tech talk: Avon Product, Inc.'s (NYSE: AVP) restructuring is paying-off, but the stock has run into technical resistance at/near $33, so I'm not recommending the purchase of additional shares at this time.

Those investors who purchased AVP when first recommended on May 6, 2009 at a price of $23.12 should hold their shares.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aetna Inc. (NYSE: AET) said its profit fell due to higher expenses and warned the trend may continue.
• Avon Products Inc. (NYSE: AVP) topped Q2 earnings expectations, which sent shares higher.
• ConocoPhillips (NYSE: COP) lower Q2 earnings topped expectations, but revenue was also down.
• DreamWorks Animation Inc. (NYSE: DWA) posted flat Q2 earnings as it waits for the next big DVD release.
• First Solar Inc. (NASDAQ: FSLR) posted a better-than-expected profit but guidance sent shares lower.
• Jacobs Engineering Group Inc. (NYSE: JEC) Q3 revenue missed estimates and it lowered its outlook.

Revlon, Inc. (NYSE: REV) is, simply put, not one of my favorite investment ideas. However, the market seems to think that the company's second-quarter report is nothing less than beautiful. As I write this, shares are rallying almost 8% (although volume isn't that great, to be honest).

I don't know, I just don't see it. Sales declined over 12%. What's that, you want to strip out currency effects? Okay: sales went down over 7% on that basis. Net income on a reported basis was nothing, 0 cents per share. There were, however, 36 cents of charges on the books. According to Earnings.com, Revlon was expected to lose around 8 cents per share. Another source says that 25 cents before special items was the number to hit. No matter how you slice it, I think we can say that management delivered a significant beat today.

Avon Products (NYSE: AVP - option chain) shares are rising today after the company reported a second-quarter profit this morning of $82.9 million, or 19 cents per share. Excluding one-time items, AVP earned 38 cents per share, beating analysts' expectations of 34 cents per share. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on AVP.

AVP opened this morning at $30.31. So far today the stock has hit a low of $14.40 and a high of $32.77. As of 11:40, AVP is trading at $32.36 up $2.62 (8.8%). The chart for AVP looks neutral and S&P gives AVP a neutral 3 STARS (out of 5) hold ranking.

In order to keep income trickling in, companies the likes of Avon (NYSE: AVP), Mary Kay, and Tupperware are seeing a flux of salespeople -- including professionals forced to take a second job thanks to the recession.

Becke Alexander, the sales manager for Avon, noted that she hears from laid-off bankers and stay-at-home moms every week, but the company is seeing a recent boon from "gainfully employed people worried how long they'll stay that way." In fact, Alexander said, "There are no hobby seekers coming in here. It's people with a legitimate need." This pop in makeup peddlers stems directly from the current economic crisis, but not just from unemployment. A common complaint is that bonuses have disappeared, as have hours, which have forced people to turn to direct sales to make up some cash.

Avon Products' (NYSE: AVP) restructuring is starting to pay-off: cost savings (including a switch to global-based manufacturing and increased supply chain efficiencies) enacted in F2008 should continue to pay impressive returns in F2009 and F2010.

The world leader in direct-marketed cosmetics, toiletries, fashion jewelry, and fragrances, the global recession should weigh on Avon's results in Latin America and China, but there are recent signs that F2009 revenue will not drop the generally-forecast 7-10%. And that's helped send institutional investors back into shares recently, taking shares from about $14 to roughly $21-23. The First Call F2009 / F2010 EPS estimates for AVP are $1.64 / $1.89.

Revlon (NYSE: REV), a beauty company that counts Avon Products (NYSE: AVP) and The Estee Lauder Companies (NYSE: EL) as colleagues, reported Q1 earnings earlier in the week. I have to admit, I have been bearish on this company for a long time. I still am. I just don't think this stock is a sound place for your portfolio dollars, even though the company did post a much more beauteous profit picture.

Sales decreased a little, but if you exclude currency effects, they rose a weak 3.8%. More impressively, Revlon said that it earned $0.25 per share. That's compared to a net loss of $0.05 per share in the year-ago period. Okay, I concede, that was a pretty good performance. It was partly driven by lower interest expenses and a benefit derived from the repurchase of some senior notes. Free cash flow also saw a gain.

Analyst upgrades:

• ING upgraded Roche (OTC: RHHBY) to Buy from Hold as it believes Roche will not pay more than $100/share for Genentech (NYSE: DNA) and that the Avastin adjuvant data due April 2009 provides significant upside potential.
  
• Oppenheimer upgraded Motorola (NYSE: MOT) to Outperform from Perform on valuation as it believes sentiment is at an all-time low and the stock has limited downside. The firm set a $5 target on shares.
  
• Morgan Stanley upgraded Comerica (NYSE: CMA) to Equal Weight from Underweight citing valuation that adequately reflects credit deterioration in its commercial-heavy loan portfolio and aggressive government action.
• Cheesecake Factory (NASDAQ: CAKE) and Nucor (NYSE: NUE) were upgraded to Buy from Neutral at Goldman.
  
• Pinnacle Entertainment (NYSE: PNK) was raised to Overweight from Equal Weight at Barclays.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a huge Q4 loss on a charge and the economic slowdown.
• Avon Products Inc. (NYSE: AVP) fell short of Q4 expectations but announced a dividend increase.
• Carlisle Companies Inc. (NYSE: CSL) Q4 numbers resulted in an analyst's upgrade.
• Costco Wholesale Corp. (NASDAQ: COST) warned that its earnings would fall well below expectations.
• Electronic Arts Inc. (NASDAQ: ERTS) posted a bigger-than-expected loss and outlined cost cutting plans.
• Hasbro Inc. (NYSE: HAS) shares took a hit ahead of its earnings report due to rival Mattel's Q4 results.

Amazingly, this week is about to end with stock markets logging gains. Not grim earnings, not glum retail sales, not dismal car sales, nor even weaker-than-expected jobs report seemed able to put a dent in investors' hopes the stimulus bill would pass.

And it's not even the Dow stocks that are leading the advances. As of noon today, the Dow was up about 3% for the week, while the S&P 500 gained about 4.5% and the Nasdaq composite soared some 7%. If you're sorry you didn't take part of this rally, and think perhaps there's more to come after the Senate finally approves the stimulus plan, then BloggingStocks contributors have some ideas for long-term holdings, as well as a few warnings: