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U.S. stock futures were higher Friday morning, continuing Thursday's strong performance and nearing two-week highs. All eyes this morning will turn to the government's jobs report. While there have been signs of growth and recovery in the economy, the labor market has been one of the biggest concerns, as the Federal Reserve statement just from Wednesday attests.

[Update 8:33 a.m.: Stock futures changed course after the government reported the unemployment rate rose to 10.2%, above the 9.9% expected. Nonfarm payrolls dropped by 190,000 in October, bringing to total number of jobs lost in the recession to 7.3 million.]

U.S. stock markets surged about 2% on Thursday with the Dow Jones Industrial Average reclaiming the 10,000 mark with a 203 point move. Positive economic news, including sales results from retailers and upbeat outlook from tech giant Cisco (NASDAQ: CSCO).

What a week it was and it is starting off with more of the same! The day before Halloween the market gets spooked. The Dow drops 200 one day, rises 200 the next, and falls 250 to close the week. Yes, financial pundits could point to meaningful stories about the dollars rise, consumer spending sagging, the recession ending and so forth to explain market reactions but there is more to it than that.

Even among the 15 positions discussed in Where should granny put $50,000? only the Vanguard Total Bond Market exchange-traded fund (NYSE: BND) and the Kellogg Co (NYSE: K) were up last Friday. Good thing I advised "granny" to put half her funds in the ETF.

Halloween, though not the blockbuster holiday that Christmas is, still results in some additional spending on the part of consumers as they stock up on candy and costumes, and maybe take in a scary movie or two. With those treats in mind here are some stocks that may give investors sweet dreams -- and hopefully not nightmares.

As is well known, candy is all the rage at Halloween, and among the largest candy stocks are Hershey Co. (NYSE: HSY) and Cadbury PLC (NYSE: CBY). Last week, Hershey reported third-quarter earnings rose 30% despite weaker volumes affected by higher prices for its sweets. Last year's numbers also included special charges. Still the company said it expects full-year earnings to be ahead of Wall Street forecasts. In 2010, the Pennsylvania company said it expects earnings excluding items to rise 6% to 8%. The stock has a forward-looking price-to-earnings ratio of 16 and a current dividend yield of 3.1%.

Wow! What a difference a few hours makes. At the beginning of trading today stocks and commodities were steady. Then as the morning wore on, the US dollar strengthened and it all broke loose. Let's look at the numbers: (as of 1:29 EDT)

• US dollar December futures contract traded at 76.125, up .525 (the US dollar is based on a basket of currencies.)
• December euro is at 1.4866, down .0134
• The December S & P contract is down 10.60 at 1066.30
• December crude oil is at $78.40 per barrel, down $2.10
• December 30 year bond is at 118.10, down 23.
• December wheat is at 530.6 down 17 cents (each penny equals $50.00)
• December gold is at $1043.40 per ounce, down $13.00 (each $1.00 equals $100.00)

Wall Street watchers can be excused for feeling a little whipsawed this week. After watching stocks lose ground early in the week, they roared back Thursday, riding high on a bevy of upbeat earnings reports. That enthusiasm remains partially on display this morning with two of the three major U.S. stock indexes showing a positive opening ahead of the morning bell.

At about 7 a.m. ET, the Nasdaq Composite Index and S&P 500 were slightly higher, while the Dow Jones industrial average was down by about 4 points. The Dow gained 1.3% Thursday to close the session at 10,081.31, led by the strong earnings reports from five of the benchmark index's 30 component stocks.

TheStreet.com's Jim Cramer says that as long as we're trapped in a commoditized stock market, use the futures to go bargain-hunting.

What if individual stocks want to go up, but the market wants to go down? Don't laugh. In 1982, when The Kansas City Board of Trade started trading Value Line futures (before there were S&P futures), we used to kick around in securities classes what would happen if eventually stocks became so commoditized that individual companies couldn't be removed from the gravitational pull.

For example, we know today looks like a terrible day, with Europe down horribly and our futures real soggy. But then we look and see that J. Crew (NYSE: JCG) (Cramer's Take), one of the best retailers, is not just saying that the fall season is good; it is saying it is blowout beyond imagination. The big Dow stock 3M (NYSE: MMM) (Cramer's Take) is not just saying that things are getting better; it is showing that business is very strong. The monster insurer and fellow Dow stock Travelers (NYSE: TRV) (Cramer's Take) is boosting the dividend and showing you how a responsible financial can behave.

For the past 48 hours people have been asking me if I thought the market would pull back after the Dow Jones Industrial Average surpassed the milestone of 10,000. Business journalist's and guru's alike have suggested that there might be some profit taking or "selling into strength" and the recent highs would not hold.

As the market proved yesterday, up about a half percent across the board, with the Dow closing at 10,062.94, up 47.08 in last-minute buying -- that is just a lot of noise.

Spurred on by strong earnings from JP Morgan Chase & Company and Intel, the Dow punched through the 10,000 mark today.

The Dow 10,000 is a psychological level. Very often traders pay attention to round numbers like 10,000. Breaking through often kicks off buy stops and that is an added push to the move. Traders also see strong earnings by two giant companies as a positive for the market and often follow along with the momentum.

Recapping, the market was last at 10,000 back in October when it broke that mark on the downside. The index is down 29.4% from its 2007 peak of 14,164.53.

Do you believe that the market will continue to move higher?

We had a lot of big names trading up to new 52 week highs again today. The overall markets were pretty flat, with the DOW closing the day down 0.14%, the NASDAQ closing the day's trading up 0.04%, and the S&P ending the day a bit lower to finish today's trading down 0.28%.

Here are a few of the names that moved higher during the day to set new 52 week highs.

The markets had a relatively flat day to start the week, but there were some big name stocks that traded up to new 52 week highs in today's session. The DOW was up 0.2%, NASDAQ was down 0.01%, while the S&P saw the most change, closing up 0.4%.

Here are a couple of the bigger names that traded up to new 52 week highs in today's trading.

• Intel Corporation (NASDAQ: INTC): Chipmaker Intel Corp. traded up to a new 52 week high today of $20.65. It set its 52 week low of $12.05 back on 2/23/09. The stock is trading higher today ahead of the company's third quarter earnings numbers, which are due out tomorrow following the market close. Analysts are expecting the company to show earnings of 27 cents per share. The company reported a loss of 7 cents per share for its second quarter. The stock closed the day up 1.1% at $20.40, up $0.23 on the day.

The U.S. stock market touched an all-time recovery high on Friday. Based on the technicals, the market should go higher. However, two analysts in particular have differing views.

John Lekas of Leader Capital and Michael Cuggino, portfolio manager at Permanent Portfolio Funds, share their views on the market. Lekas bases his predictions on the ever-growing unemployment looming over the market. The unemployment number was at 785,000 last month and that number is expected to get worse. Lekas states: "So, 26 to 27 million people who are out of work isn't going to help the economy."

Muhtar Kent, CEO of The Coca-Cola Company (NYSE: KO), took to the pages of The Wall Street Journal to argue against the government's proposed "fat tax" on soda. In a column titled "Coke Didn't Make America Fat," Kent noted that "our industry has become an easy target in this debate." However, he believes the sedentary lifestyle of Americans is to blame for our nation's obesity problem.

"If we're genuinely interested in curbing obesity, we need to take a hard look in the mirror and acknowledge that it's not just about calories in. It's also about calories out," wrote Kent. He also cited the "regressive nature and inherent illogic" of trying to rectify obesity by taxing soft drinks, observing that West Virginia and Arkansas -- two states which currently tax sodas -- are among the states with the highest obesity rates in the nation.

Alcoa (NYSE: AA) surprised the market this afternoon by posting its first quarterly profit of the year.

The company credited recent cost cutting measures as the main reason for its profit of $77 million during the quarter (75.8% lower than the same period last year), or 4 cents per share excluding certain items. This was a nice surprise to Wall Street, which had expected to see the company show a loss for the quarter of 9 cents per share.

With about a 50% run up since January, the stock market is poised for a dip. That is the conventional wisdom being touted by the analysts.

The idea is a good one, but what do you mean by a dip? This is where it experts disagree as usual. Let's take a sampling of some leading pundits:

• Sam Stovall, chief economist at Standard & Poor's, said: "But now (referring to continued high unemployment) that economic waters appear more choppy and third quarter earnings session is about to begin, are investors less inclined than they were a few weeks back to buy stocks on market dips?"

Which way is the stock market headed, up or down? That question is on the minds of many investors these days.

We've a 50% run up since the January lows. Nouriel Roubini said: "Markets have gone up too much, too fast." I see the risk of a correction, especially when the markets now realize that the recovery is not rapid and V-shaped, but more like U-shaped.